Sports teams instill sense of hope during pandemic

In the wake of COVID-19, sport brands that post frequent and transparent responses focused on fostering a sense of togetherness in their communities are more likely to instill feelings in their fans of hope and security, according to a new study by the University of Georgia.,In the wake of COVID-19, sport brands that post frequent and transparent responses focused on fostering a sense of togetherness in their communities are more likely to instill feelings in their fans of hope and security, according to a new study by the University of Georgia.

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